Our Philosophy
Pureva Beauty’s philosophy is rooted in the belief that skincare should be a ritual of nourishment, not correction—an act of self-respect rather than vanity. We believe that beauty is not about covering up flaws, but about supporting the skin’s natural rhythm with clean, effective, and intentional ingredients. Drawing inspiration from time-honored Ayurvedic traditions and modern botanical science, our approach blends ancient wisdom with purposeful innovation. Every product is crafted to restore balance, promote radiance, and empower individuals to reconnect with their skin in a way that’s honest, gentle, and sustainable. At Pureva, we see skincare as an extension of self-care—one that honors the earth, celebrates individuality, and redefines what it means to feel beautiful in your own skin.
Handcrafted
Small Batch
Artisanal Creations
Handcrafted Small Batch Artisanal Creations
Our Promise
Clean Beauty for Every Body. We are committed to making luxurious, clean skincare accessible to all. Our promise is to keep our products affordable without compromising on quality—because skincare should be a right, not a privilege.
Pure Ingredients, No Compromises. We promise to use only high-quality, natural, and non-toxic ingredients that are safe, effective, and kind to sensitive skin. Every formula is free from parabens, sulfates, synthetic fragrances, and harsh chemicals—because your skin deserves only the best.
Sustainability from Start to Finish. We promise to protect the planet while caring for your skin. From eco-conscious packaging to ethical sourcing, Pureva Beauty is dedicated to minimizing waste, reducing our footprint, and creating a future where beauty and sustainability go hand-in-hand.
Rooted in Tradition. Backed by Science. Our promise is to honor ancient Ayurvedic and Indian beauty rituals while blending them with modern, evidence-based skincare practices. We thoughtfully combine time-tested botanicals like turmeric, rosewater, and saffron with active ingredients to deliver real results.
Our Story
Ananya Rege founded Pureva Beauty during her junior year of high school, inspired by a deep-rooted love for natural remedies and her personal struggle with sensitive skin. Growing up, she watched her mother treat skin concerns with homemade blends of turmeric, rosewater, and almond oil—simple, powerful ingredients passed down through generations. After trying countless dermatologist-recommended products that left her skin irritated and inflamed, she returned to these traditional remedies and realized their unmatched potential. What began as small-batch experimentation in her kitchen soon evolved into something bigger: a vision for accessible, high-quality skincare rooted in purity, culture, and sustainability.
In 2024, Pureva Beauty was born—not just as a skincare brand, but as a movement towards mindful self-care. With the first collection of handcrafted toners, masks, and creams formulated for sensitive skin, Ananya set out to prove that luxurious, effective skincare doesn't need to come at the cost of harsh chemicals or a high price tag. Every product is made with clean, plant-based ingredients and a deep respect for the earth.
Now based in Southern California, Ananya balances high school academics, entrepreneurship, and community advocacy—using Pureva Beauty as a platform to empower young people to care for their skin, their confidence, and the planet.
